Module 8: Creating the Awareness Retargeting Ad

Welcome to the eighth module of our 90-minute Lead Generation Course!

In this video, we focus on creating retargeting ads specifically for individuals who have clicked on your landing page but have not yet shown further interest by clicking on the form page.

Here’s what you’ll learn:

• Awareness Retargeting Campaign Setup: How to set up an ad campaign that targets people who clicked on your initial awareness ad and visited your landing page.
• Ad Set Creation: Step-by-step guidance on creating the ad set focused on retargeting these individuals to keep them engaged and move them closer to conversion.
• Engaging Retargeting Ads: Techniques for crafting ads that re-engage visitors who are aware of your product or service but have not yet shown significant interest.
• Behavioral Insights: Utilizing data gathered from the initial awareness campaign to refine your targeting and improve engagement.
• Optimization Strategies: Tips for optimizing your retargeting ads to maximize the chances of converting these visitors into leads.

By the end of this module, you’ll be able to create effective awareness retargeting ads that keep potential customers engaged and encourage them to take the next step in your funnel.

Inspiration: Completing this course is your first step toward mastering lead generation and transforming your business. Embrace the journey, implement what you learn, and watch your customer base grow exponentially. Your success starts here!