Module 7: Creating the Targeting Ad

Welcome to the seventh module of our 90-minute Lead Generation Course! In this video, we focus on creating ads that target complete strangers who have never heard of your company before.

Here’s what you’ll learn:

• Broad Targeting Setup: How to set up ad campaigns that target a broad audience to allow Meta’s platform to utilize its advanced technology to identify and pinpoint the best potential customers.
• Leveraging Custom Conversions and Audiences: Understanding how every click builds Meta’s intelligence to create a better profile of the ideal customer and target them effectively.
• Campaign and Ad Set Creation: Step-by-step instructions on setting up the entire campaign, ad set, and the ad itself to begin advertising on Meta platforms.
• Mindset Targeting: Explanation of targeting ads based on the specific mindset of the audience, such as a hunter or gatherer mindset, to drive the highest return on investment.
  • Hunter Mindset: Ads targeting individuals with a proactive, goal-oriented approach, looking for solutions and ready to take action.
  • Gatherer Mindset: Ads targeting individuals who are more exploratory, collecting information, and comparing options before making a decision.

By the end of this module, you’ll be able to create highly effective targeting ads that attract new customers and optimize your ad campaigns for maximum return on investment.

Inspiration: Completing this course is your first step toward mastering lead generation and transforming your business. Embrace the journey, implement what you learn, and watch your customer base grow exponentially. Your success starts here!