Module 13: Optimize Conversions

Welcome to the thirteenth module of our 90-minute Lead Generation Course!

In this video, we focus on optimizing your ad campaigns and performing A/B split testing to improve performance and lead generation.

Here’s what you’ll learn:

• Ad Campaign Optimization: Techniques for optimizing your ad campaigns to achieve better performance and higher conversions.
• A/B Split Testing: How to conduct A/B split testing on ad assets and ads to determine the most effective versions.
• Data Thresholds: Understanding the data thresholds you need to reach before optimizing or duplicating an ad to ensure reliable results.
• Conversion Goals: How to duplicate an ad and change its conversion goals to target different audiences:
  • New Audiences: Targeting brand new people who have never heard of your company.
  • Deep Funnel Audiences: Targeting individuals who are deep in your funnel and considering signing up.
• Instructing Meta: Optimizing conversions to instruct Meta to reach only the most interested and likely-to-convert individuals.

By the end of this module, you’ll be equipped with the skills to optimize your ad campaigns, perform effective A/B split testing, and refine your targeting to maximize lead generation and campaign success.

Inspiration: Completing this course is your first step toward mastering lead generation and transforming your business. Embrace the journey, implement what you learn, and watch your customer base grow exponentially. Your success starts here!