Module 4: Build Your Custom Audiences

Welcome to the fourth module of our 90-minute Lead Generation Course! In this video, we delve into the process of building custom audiences for your marketing funnel.

Here’s what you’ll learn:

• Top of the Funnel (Awareness Phase): How to create custom audiences for individuals who have clicked on your ads and visited your landing page, making them aware of your product or service.
• Middle of the Funnel (Interest Phase): Setting up audiences for users who have clicked through to your form page, showing increased interest and consideration.
• Bottom of the Funnel (Lead Phase): Identifying and targeting users who have completed the form and landed on your confirmation page, marking them as potential leads.
• Custom Audiences Setup: Step-by-step instructions on creating these custom audiences in Meta to enhance your targeting capabilities.
• Future Lookalike Audiences: Understanding the groundwork for building look-alike audiences in future modules to target individuals similar to your existing leads based on their behavior and interests.

By the end of this module, you’ll be able to effectively segment your audience based on their engagement level, paving the way for more precise and successful advertising campaigns.

Inspiration: Completing this course is your first step toward mastering lead generation and transforming your business. Embrace the journey, implement what you learn, and watch your customer base grow exponentially. Your success starts here!