Module 5: Create Custom Conversions

Welcome to the fifth module of our 90-minute Lead Generation Course! In this video, we focus on creating custom conversions using the same structure we applied for custom audiences.

Here’s what you’ll learn:

• Custom Conversions Setup: How to create custom conversions for each stage of your funnel—awareness, interest, and leads.
• Awareness Phase: Setting up conversions for users who visit your landing page, marking the initial engagement.
• Interest Phase: Creating conversions for individuals who navigate to your form page, showing heightened interest.
• Lead Phase: Defining conversions for users who complete the form and reach the confirmation page, identifying them as leads.
• Goal Setting and Campaign Prioritization: How to set specific goals for individual campaigns to prioritize actions and outcomes.
• Guiding Meta: Teaching and showing Meta exactly where you want users to go within your funnel, optimizing your ad campaigns for better performance.

By the end of this module, you’ll be equipped to define and track key conversions, ensuring your campaigns drive users through the funnel effectively.

Inspiration: Completing this course is your first step toward mastering lead generation and transforming your business. Embrace the journey, implement what you learn, and watch your customer base grow exponentially. Your success starts here!