Module 11: Setup Metrics and Proper Conversion Tracking

Welcome to the eleventh module of our 90-minute Lead Generation Course! In this video, we focus on setting up the correct metrics in Facebook Ads Manager to track and improve your campaign performance.

Here’s what you’ll learn:

• Metrics Setup: How to configure Facebook Ads Manager to track the most relevant metrics for your campaigns.
• Understanding Metrics: A detailed explanation of what each specific metric means and how it impacts your campaign’s performance.
• Actionable Insights: How to use these metrics to make informed decisions that improve your ad performance and overall campaign effectiveness.
• Calculations and Automation: Setting up calculations to automatically display the total percentage of clicks that are becoming leads.
• Performance Tracking: Techniques for continuous monitoring and adjustment to ensure your ads are meeting their objectives and delivering a high return on investment.

By the end of this module, you’ll be able to set up and understand the key metrics in Facebook Ads Manager, empowering you to make data-driven decisions that enhance your campaign’s success.

Inspiration: Completing this course is your first step toward mastering lead generation and transforming your business. Embrace the journey, implement what you learn, and watch your customer base grow exponentially. Your success starts here!